DONATE LIFE CALIFORNIA
California has the most vehicles and the greatest number of licensed drivers in the country, but it has one of the lowest percentages of registered organ donors. We wanted to raise awareness of the importance of organ donation in a breakthrough and impactful way.
Because organ donors give other people a second chance to live,
we gave them a second chance.
GOLD - PR | SILVER - SUSTAINABLE | SILVER - DIRECT | BRONZE - DIRECT | BRONZE-BRAND EXPERIENCE | 4 SHORTLISTS