THE ENERGY OF NATURE

HISTORICALLY, NATURE VALLEY’S ADVERTISING HAD ALWAYS BEEN PRODUCT FOCUSED. AT A TIME WHEN THE ENTIRE CATEGORY WAS TALKING ABOUT INGREDIENTS, THE BRAND NEEDED AN EMOTIONAL CONNECTION WITH CONSUMERS. we partnered with erik weinhenmayer and his daughter to share a different point of view on HOW TO ENJOY nature. the campaign premiered nationally DURING the grammy awards.